Qualitative data - Describes quality and description
e.g. Long and blue
Quantitative data -
Includes numbers and quantities
e.g. 32 people enjoy Indie music
Demographic data - A portion of population considered as consumers
e.g. Things like age, race, gender, income, religion, schooling and kind of work are all demographic information
Psychographic data -
This area of research focuses on interests, activities, and opinions.
e.g. Personality, values, attitudes, interests and lifestyles.
No comments:
Post a Comment